Understanding how your forms are performing is crucial for optimizing data collection and achieving your goals. Formora provides a comprehensive suite of analytics and insights, allowing you to track key metrics, visualize trends, and gain a deeper understanding of your audience.

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Why Form Analytics Matter

  • Measure Performance: Quantify the success of your forms (views, submissions, conversion rates).
  • Identify Bottlenecks: Pinpoint where users might be dropping off or struggling in your forms.
  • Optimize for Conversions: Make data-driven decisions to improve form layout, questions, and user experience, leading to higher completion rates.
  • Understand Your Audience: Learn about user demographics, device preferences, and referral sources.
  • Track Campaign Effectiveness: Measure the impact of marketing efforts if using UTM parameters or tracking referrers.

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Accessing Form Analytics

Formora typically provides a centralized area to view analytics:

  1. Main Analytics Dashboard: Look for an “Analytics” or “Reports” tab in the main navigation of your Formora dashboard. This may provide an aggregated view across all your forms or allow you to select a specific form.
  2. Per-Form Analytics: When viewing your list of forms or within the Form Builder/Settings for a specific form, there’s often a direct link or tab to view its dedicated analytics.

Accessing the main Analytics Dashboard in Formora

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The Analytics Dashboard: A First Look

The main analytics dashboard often presents a summary of key performance indicators (KPIs) and provides tools to drill down into specific data points.

  • Key Summary Statistics: At a glance, you might see totals for views, submissions, and the overall conversion rate for the selected period and form(s).
  • Date Range Selector: A crucial component, allowing you to filter all analytics data to a specific timeframe (e.g., Last 7 Days, Last 30 Days, Custom Range). Free plan users have a 7-day historical data view.

Formora Analytics Dashboard Overview with Key Metrics and Date Selector

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Core Concepts in Form Analytics

Understanding these terms is key to interpreting your form data:

  • Views (or Impressions): The total number of times your form has been loaded and displayed to users. In Formora, this metric represents the all-time views for the selected form(s) and is not affected by the date range filter for its total count.
  • Submissions: The total number of successfully completed and submitted forms within the selected date range.
  • Conversion Rate: The percentage of all-time views that resulted in a successful submission within the selected date range. (Calculated as: (Submissions in Date Range / All-Time Views) * 100%). This is a primary indicator of form effectiveness over time against its total visibility.
  • Drop-off Rate: (Conceptual) The percentage of users who start filling out the form but do not complete it. Identifying where drop-offs occur can highlight problematic fields or sections. Currently, Formora does not display a specific drop-off rate metric.
  • Average Completion Time: (Conceptual) The average time it takes users to successfully fill out and submit your form. Currently, Formora does not display this metric.

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Dive Deeper: Types of Insights Available

Formora’s analytics allow you to explore various facets of your form performance. Subsequent pages in this section will detail:

Key Metrics & Stats

A closer look at fundamental performance indicators like views, submissions, and conversion rates, as defined above.

Submissions Over Time

Track submission trends daily, weekly, or monthly to identify patterns.

Device Breakdown

See what percentage of users are accessing your forms via desktop, mobile, or tablet.

Geolocation Tracking

Understand the geographical distribution of your form submitters.

Top Referrers

Identify which websites or sources are driving traffic to your forms.

UTM Source Tracking

Analyze the effectiveness of your marketing campaigns by tracking submissions from links tagged with UTM parameters.

Additionally, you’ll learn about Date Filtering capabilities and any Plan-Based Limitations related to analytics features (such as the 7-day data view for Free plan users).

By leveraging Formora’s analytics, you can move from guesswork to informed decisions, continuously improving your forms and data collection strategies. Start by exploring your Key Metrics & Stats.