Analytics & Insights
Geolocation Tracking
Understand the geographic distribution of your Formora form respondents by analyzing submissions by country and city, visualized on an interactive globe and detailed in a table.
Geolocation tracking in Formora analytics helps you understand where your form submitters are located geographically. This information can provide valuable insights into your audience distribution, help tailor regional marketing efforts, and inform content localization strategies.
Metrics presented:
Why Track Geolocation?
- Identify Key Markets: Discover which countries, regions, or cities generate the most engagement with your forms.
- Understand Audience Distribution: Get a clearer picture of where your target audience resides or operates.
- Tailor Regional Campaigns: Use location data to target marketing and advertising efforts more effectively.
- Inform Content Localization: If you see significant submissions from specific language regions, it might indicate a need for translating your forms or website.
- Logistics and Service Planning: For businesses, understanding regional demand can help with resource allocation and service delivery.
How Geolocation Tracking Works
- IP Address Based: Formora typically determines a user’s approximate location based on their IP (Internet Protocol) address at the time of form submission.
- Data Parsing: The raw geolocation data (often a JSON object from Supabase) is processed into a
parsed_geolocationfield associated with each response. This structured object aims to extract:country(e.g., “United States”)city(e.g., “New York”)latitude(e.g., 40.7128)longitude(e.g., -74.0060)
- Accuracy: IP-based geolocation is generally accurate at the country and often region/state level. City-level accuracy, as well as latitude/longitude precision, can vary. Some IPs may not resolve to a specific city or may provide broader regional coordinates.
- Data Presentation: The data is aggregated and presented anonymously in your analytics dashboard (e.g., total submissions from a country/city, not linking specific users to exact locations without further data correlation on your end).
Important: Data Privacy and User Consent
When dealing with any location data, it’s crucial to be mindful of privacy regulations and user consent:- Transparency: Ensure your website’s Privacy Policy clearly informs users if you are collecting and analyzing location data, even if it’s aggregated from IP addresses.
- GDPR & Other Regulations: Be aware of regulations like GDPR (Europe), CCPA (California), and others that govern the collection and use of personal data, which can include IP addresses and derived location information.
- Purpose Limitation: Use location data only for legitimate analytical purposes as disclosed to your users.
- Formora’s Role: Formora provides the tools for tracking; however, you are responsible for ensuring that your use of this data, including any necessary consent mechanisms, complies with all applicable laws and regulations.
- Anonymization/Disabling: Check if Formora offers settings to further anonymize IP addresses or disable geolocation tracking if required for your specific compliance needs (this level of control varies by platform).
Accessing Geolocation Data in Formora
Geolocation insights are presented in two main components on your Formora analytics dashboard:GeolocationGlobeCard: Provides an interactive 3D globe visualizing submission locations as markers.LocationBreakdownTableCard: Offers a detailed table listing submissions by country and city, along with an animated 2D map.
Geolocation components (Globe and Table with Map) in Formora Analytics
Visualizations and Metrics
Formora provides rich visualizations for geolocation data:Interactive 3D Globe (`GeolocationGlobe`)
Interactive 3D Globe (`GeolocationGlobe`)
- Visualization: An interactive, draggable 3D globe displays markers for each submission that has valid latitude and longitude in its
parsed_geolocationdata. - Markers: Each marker represents one or more submissions from a specific coordinate.
- Interaction: You can drag to rotate the globe. The globe also features a slow auto-rotate.
- Purpose: Offers a quick, engaging visual overview of the global distribution of your responses.
- Footer Link: A link “View detailed view” can scroll you to the
LocationBreakdownTablefor more granular data.
Interactive 3D globe showing submission locations as markers.
Location Breakdown Table & 2D Animated Map (`LocationBreakdownTable`)
Location Breakdown Table & 2D Animated Map (`LocationBreakdownTable`)
This component, typically found below the globe, includes:
- Animated 2D Map:
- Displays locations with valid latitude/longitude as animated dots on a 2D world map background.
- Features curved lines connecting the most active submission location (hub) to other locations, animated to show flow.
- Hovering over dots can display tooltips with City, Country, and submission count.
- The map provides a dynamic visual summary of location clusters and their connections.
- Data Table:
- Lists unique Country/City combinations found in
parsed_geolocation. - Shows the total number of submissions for each Country/City pair within the selected date range.
- Columns for “Country,” “City,” and “Submissions” are sortable.
- Includes pagination and a search filter to easily find specific locations.
- Entries where both country and city are unknown (”-”) are excluded.
- Lists unique Country/City combinations found in
Table listing top countries/cities by form submissions, with the animated 2D map above it.
- Submissions by Location: The table shows the total count of submissions aggregated by unique country and city pairs.
- Visual Density on Globe/Map: The concentration of markers/dots provides a visual sense of submission density.
Interpreting and Using Geolocation Data
- Identify Top Regions: Quickly see where most of your engagement comes from. This can confirm if you’re reaching your target geographic audience.
- Discover Untapped Markets: You might find significant submissions from unexpected locations, indicating potential new markets to explore.
- Assess Campaign Reach: If running geo-targeted campaigns, verify if submissions are indeed coming from those specific areas.
- Inform Localization Efforts: A high volume of submissions from non-native language regions could justify translating your forms and related content.
- Analyze Regional Performance: If conversion rates vary significantly between regions with similar demographics, investigate potential cultural factors, language barriers, or region-specific user experience issues.