Geolocation tracking in Formora analytics helps you understand where your form submitters are located geographically. This information can provide valuable insights into your audience distribution, help tailor regional marketing efforts, and inform content localization strategies.

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Why Track Geolocation?

  • Identify Key Markets: Discover which countries, regions, or cities generate the most engagement with your forms.
  • Understand Audience Distribution: Get a clearer picture of where your target audience resides or operates.
  • Tailor Regional Campaigns: Use location data to target marketing and advertising efforts more effectively.
  • Inform Content Localization: If you see significant submissions from specific language regions, it might indicate a need for translating your forms or website.
  • Logistics and Service Planning: For businesses, understanding regional demand can help with resource allocation and service delivery.

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How Geolocation Tracking Works

  • IP Address Based: Formora typically determines a user’s approximate location based on their IP (Internet Protocol) address at the time of form submission.
  • Data Parsing: The raw geolocation data (often a JSON object from Supabase) is processed into a parsed_geolocation field associated with each response. This structured object aims to extract:
    • country (e.g., “United States”)
    • city (e.g., “New York”)
    • latitude (e.g., 40.7128)
    • longitude (e.g., -74.0060)
  • Accuracy: IP-based geolocation is generally accurate at the country and often region/state level. City-level accuracy, as well as latitude/longitude precision, can vary. Some IPs may not resolve to a specific city or may provide broader regional coordinates.
  • Data Presentation: The data is aggregated and presented anonymously in your analytics dashboard (e.g., total submissions from a country/city, not linking specific users to exact locations without further data correlation on your end).

When dealing with any location data, it’s crucial to be mindful of privacy regulations and user consent:

  • Transparency: Ensure your website’s Privacy Policy clearly informs users if you are collecting and analyzing location data, even if it’s aggregated from IP addresses.
  • GDPR & Other Regulations: Be aware of regulations like GDPR (Europe), CCPA (California), and others that govern the collection and use of personal data, which can include IP addresses and derived location information.
  • Purpose Limitation: Use location data only for legitimate analytical purposes as disclosed to your users.
  • Formora’s Role: Formora provides the tools for tracking; however, you are responsible for ensuring that your use of this data, including any necessary consent mechanisms, complies with all applicable laws and regulations.
  • Anonymization/Disabling: Check if Formora offers settings to further anonymize IP addresses or disable geolocation tracking if required for your specific compliance needs (this level of control varies by platform).

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Accessing Geolocation Data in Formora

Geolocation insights are presented in two main components on your Formora analytics dashboard:

  1. GeolocationGlobe Card: Provides an interactive 3D globe visualizing submission locations as markers.
  2. LocationBreakdownTable Card: Offers a detailed table listing submissions by country and city, along with an animated 2D map.

Geolocation components (Globe and Table with Map) in Formora Analytics

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Visualizations and Metrics

Formora provides rich visualizations for geolocation data:

Metrics presented:

  • Submissions by Location: The table shows the total count of submissions aggregated by unique country and city pairs.
  • Visual Density on Globe/Map: The concentration of markers/dots provides a visual sense of submission density.

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Interpreting and Using Geolocation Data

  • Identify Top Regions: Quickly see where most of your engagement comes from. This can confirm if you’re reaching your target geographic audience.
  • Discover Untapped Markets: You might find significant submissions from unexpected locations, indicating potential new markets to explore.
  • Assess Campaign Reach: If running geo-targeted campaigns, verify if submissions are indeed coming from those specific areas.
  • Inform Localization Efforts: A high volume of submissions from non-native language regions could justify translating your forms and related content.
  • Analyze Regional Performance: If conversion rates vary significantly between regions with similar demographics, investigate potential cultural factors, language barriers, or region-specific user experience issues.

By understanding the geographic distribution of your form submitters, you can make more informed decisions about marketing, content, and product strategy. Next, learn about tracking Top Referrers to see where your form traffic originates.