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Formora provides a powerful suite of analytics tools to help you understand and optimize your form performance. While core analytics are widely available, some advanced features, data retention periods, or more granular insights may be tied to specific subscription plans. This page outlines common areas where plan-based limitations might apply to analytics. For a comprehensive comparison of all features across different subscription tiers, please refer to the main Understanding Formora Plans page.

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Why Plan-Based Limitations for Analytics?

Service providers like Formora often structure their plans this way due to:
  • Resource Allocation: Storing and processing large volumes of analytics data requires significant server resources. Higher-tier plans can support more intensive data needs.
  • Value Proposition: Advanced analytics features provide deeper insights and are often tailored for businesses with more complex tracking and reporting requirements, aligning with the value offered in premium plans.

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Potential Areas of Plan-Based Differentiation in Analytics

Here are common aspects of analytics that might vary depending on your Formora subscription plan:
  • Definition: How long Formora stores your detailed analytics data (e.g., individual views, submission metadata for analytics calculations, daily aggregates) for you to view and analyze.
  • Formora Plans:
    • Free Plan: Offers a 7-day history for analytics and insights.
    • Basic & Pro Plans: Provide unlimited history for analytics and insights, allowing for long-term trend analysis and year-over-year comparisons.
  • Impact: Access to historical data beyond 7 days requires a Basic or Pro plan.
  • Definition: Access to more sophisticated analytics modules, deeper segmentation, or specialized reports.
  • Possible Variation:
    • Standard Features (All Plans): Core metrics like total views, submissions, conversion rates, submissions over time, device breakdown, basic referrer tracking are generally available. The Free plan will show these for its 7-day data history window.
    • Premium Features (Typically Pro Plan):
      • Detailed conversion funnels (e.g., field-by-field drop-off rates).
      • Advanced segmentation capabilities (e.g., combining multiple filters like device + location + UTM campaign).
      • More granular data (e.g., city-level geolocation, specific UTM term/content performance breakdowns).
      • Heatmaps or scroll maps for form interaction (if offered).
      • Automated anomaly detection or insights.
  • Definition: The ability to download aggregated analytics views or pre-formatted reports (distinct from exporting raw submission data).
  • Possible Variation:
    • Basic Exports (e.g., CSV of an analytics table): Might be widely available.
    • Formatted Reports (e.g., PDF exports of analytics dashboards/charts): Could be a feature of higher-tier plans, similar to how PDF export of submissions is handled.
  • Definition: The level of detail available in your analytics.
  • Possible Variation:
    • Basic Plans: Might show country-level geolocation, or group UTM sources broadly.
    • Higher Plans: Could unlock city-level geolocation, or allow drilling down into specific UTM terms and content for more precise campaign analysis.
  • Definition: The ability to create personalized analytics dashboards or save specific report configurations for quick access.
  • Possible Variation: This kind of customization is often a premium feature.
  • Definition: Programmatic access to your form analytics data via Formora’s API (if available).
  • Possible Variation: API access itself, or access to specific analytics endpoints, might be restricted to higher-tier plans or have different rate limits based on subscription level.

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Checking Your Plan’s Analytics Capabilities

To understand the specific analytics features and limitations applicable to your current subscription:
  1. Review Your Account Settings: Log in to your Formora account and check your current plan details.
  2. Visit the Formora Pricing Page: The official pricing page will outline the features included in each plan.
  3. Consult Understanding Formora Plans: Our general guide to plans also provides an overview.

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Upgrading for More Analytics Power

If your analytics needs grow and you require features or data retention beyond what your current plan offers, consider upgrading your Formora subscription. This will typically unlock a richer set of tools to help you gain even deeper insights from your form data. This concludes the “Analytics & Insights” section. Next, we will explore how Formora handles Integrations with other services.
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