To effectively analyze your form’s performance, it’s essential to understand the key metrics Formora tracks. These statistics provide a clear picture of how users interact with your forms, from initial view to final submission.

This page delves into the definitions, importance, and interpretation of these fundamental metrics as presented in your analytics dashboard.

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Core Form Performance Metrics

Formora’s analytics dashboard highlights the following key metrics, often presented as scorecards for quick insights. These scorecards are affected by the selected form(s) and the chosen date range for submissions.

Example Scorecards for Key Form Metrics in Formora

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Using These Metrics for Optimization

Regularly reviewing these key metrics can provide actionable insights:

  • High All-Time Views, Low Submissions in Current Period? Your form has been seen a lot historically, but isn’t converting well now. Investigate:
    • Recent changes to the form (length, complexity, questions).
    • Relevance of the form to your current audience or traffic sources.
    • Technical issues or bugs.
    • Mobile-friendliness if traffic patterns have shifted.
    • Page load speed.
  • Low All-Time Views and Low Submissions? Your form might not be getting enough visibility, or it has issues converting the traffic it does get. Focus on promotion and form design.
  • Fluctuating Conversion Rate? Compare different date ranges. If the conversion rate (calculated against all-time views) was higher in a past period than the current one, analyze what might have changed (e.g., different traffic sources, form modifications, seasonal interest).

By understanding and acting upon these key metrics, you can iteratively improve your Formora forms to maximize their effectiveness. Next, explore how to visualize Submissions Over Time.